What your audience is looking is for each other.
Build a vibrant community and thriving business by bringing your people together online and IRL.
Who we get to work with
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Less Awkward
Community for parents and educators of teens and tweens.
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Sierra Delta
Nonprofit helping veterans train dogs and rediscover belonging.
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Women in Product
Professional association of 30,000+ women working in tech.
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Netvvrk
Group coaching + community for visual artists.
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JUST Community
Peer-to-peer lending community for women of color.
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Dreamers & Doers
Collective + PR network for women entrepreneurs.
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AfroTech Insider
Professional network of entrepreneurs + leaders in tech
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Prose Playground
Peer-led accountability for writers of all genres.
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The Upside
Community for independent consultants
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In Moderation
Course and community for interviewers and moderators.
Our future happens within community businesses.
The internet has made it easier than ever to reach people AND harder than ever to connect with them.
The next generation of businesses won't just sell products or publish content. They'll create places where people gather, grow, and belong.
We exist to help make that vision a reality.
A Community Business is an Ecosystem
A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.
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Cultivate the people, values, and personal growth that help your community thrive beyond you.
📣 Community Values
⭐️ Team Development
⛰️ Member Leadership -
Design a business that creates lasting value for your members and for the organization.
💰 Offers & pricing
🌱 Validation
🏔 Long-term sustainability -
Create meaningful experiences that help people learn, connect, and keep coming back.
👋 Onboarding
🎉 Events & programs
🛤 Member journey -
Invite the right people into your community through authentic storytelling and sustainable growth.
📣 Storytelling
💌 Email marketing
🚀 Launches & campaigns -
Build systems, tools, and processes that make the business easier to run and ready to grow.
🔄 Automations
📚 Documentation
📊 Metrics & analytics
Communities we’ve helped build
Sierra Delta
We helped a veteran community scale by putting leadership in the hands of its members.
Sierra Delta was stretched thin after downsizing, with operations, grants, and community support all resting on the founder's shoulders. Together, we redesigned the community around scalable systems and member leadership, creating a healthier organization and a more connected community.
Highlights
⭐ Participation doubled
🐕 100+ community events annually
🤝 24 community leaders onboarded
Member Engagement & Scaling Leadership
Less Awkward
We helped a parenting education company grow its membership by turning a course into an ongoing community experience.
Less Awkward wanted to build a business that extended beyond individual workshops and courses. Together, we developed a growth strategy centered around ongoing education, strengthening their member experience, email marketing, and recurring engagement to support long-term membership growth.
Highlights
💌 10x conversions from social media to email
📈 10%+ monthly recurring revenue growth
🌱 Member-hosted event process
Growth & Email Marketing
Launch & Membership Design
Prose Playground
We helped a writing community launch a membership designed for connection, accountability, and long-term belonging.
Rather than simply selling one-off writing classes and workshops, Prose Playground wanted to build a community writers would rely to week after week. Together, we designed their membership strategy, community experience, and launch plan to create a sustainable business around meaningful connection. Then, we built a system to grow it season after season.
Highlights
🚀 32% conversion from email to member at launch (insane!)
🤝 20%+ ARR increase every subsequent quarter
⏳ Scalable systems to keep the team lean
Circle Experts Since 2020
We work with many community platforms, but Circle is what we use and recommend most often.
We’ve been a partner since the platform first launched and have helped dozens of communities launch, migrate, and grow on Circle.
What it’s like to work together
Building a community business is deeply collaborative. Here are a few words from founders we've had the privilege of growing alongside.
“Such a relief to have a plan and have a good solid set of ideas that really fit with what I want to do and what people want and need.”
— Andrew Schulman, Fiscal Sponsor Hub
“I feel much more aligned with what I do in the community that I built… saving months of trial and error is definitely worth it.”
— Lilli Graf, IMMA Collective
Learn with us
Ideas, stories and strategies for building community businesses. Free resources to help you build your community business.
Let’s build your friendly nook.
Community is built together. So are community businesses.
Building a thriving community business is one of the most rewarding and ambitious ways to grow a business. It asks you to think beyond products and content, and instead create a place where people can learn, contribute, connect, and grow together.
It’s our favorite thing!
We partner with founders to bring together self-reflection, strategy, implementation, operations, and growth, helping every part of the business support the community you're building.
How Project Potluck is gathering people of color in food