About Us
We build and nurture vibrant, profitable community spaces.
Friendly Nooks is a community agency and learning organization supporting ambitious community founders in creating and running their own friendly nooks on the internet and IRL.
We help founders bring together the strategy, leadership, community experience, marketing, and operations required to build a thriving community business.
Our Why
Since the beginning of time, humans have gathered to collaborate, celebrate, and co-create the world they want to live in. Connection has always been a survival skill.
The internet age promised to make connection easier, but many online spaces have instead become noisy, extractive, and impersonal.
We believe there is another way: smaller, more intentional spaces where people can learn, grow, contribute, and belong.
Friendly Nooks exists to help build those spaces. And to make it possible for the people who create and care for them to build sustainable businesses around that work.
What we believe
Community = Growth 🌱
Gathering with others is rooted in our desire for growth. Connection is about finding companions for the journey towards the world we want to live in.
Calm Ambition 🏔
You’re in this for all the seasons, not just one. The best way to build a long-term business and community is to aim for a balance between calm and ambition.
Progress > Perfection 🎨
Imperfection is the glue of connection. Making your work visible makes you feel human and is a permission slip for others to show up as themselves.
Small is All 🐜
Go deeper with fewer humans. We should spend more time in small, curated online and IRL spaces, instead of social media.
Who we are
Tatiana Figueiredo
Founder
Works closely with founders in bringing their vision into focus and building stronger businesses.
Ghalizha Izzaty
Operations Lead
Turns big ideas and strategy into clear plans, systems, and workflows that keep everyone aligned and connected.
Community Ops ManagerNoelle Cochran
Helps communities feel welcoming and well cared for through thoughtful communication, coordination, and day-to-day support.
Program & Community ManagerJennifer Collins
Leads programs and member experience for Sierra Delta, helping members connect, participate, and step into leadership.
About Tatiana
Tatiana is a community business strategist, teacher, and founder of Friendly Nooks.
Via her courses and community, she’s helped a diverse group of community founders perfect their business models, and community experience, and grow sustainable businesses.
Before focusing on supporting community founders, Tatiana worked in international sales, marketing, and was the first hire and head of product at Imperative, a tech solution for building community within organizations via peer coaching. As a community builder, she previously built and grew Techfest Club, an in-person community for women in tech in NYC with 2000+ members.
Tatiana believes our experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.
Outside of work she loves reading, birdwatching, hosting dinner parties and making new friends on the internet.
How to work with us
-
Our signature program for community founders. An all-in-one companion to sustainably scaling a values-driven community business.
-
Hands-on support in crafting a clear strategy, and launching, relaunching, or supercharging a community that helps you hit your business goals.