Welcome to
Community Launch Roadmap 🚀
Start a Community Business You Love in 12 weeks or Less
A self-paced course with monthly group coaching to support you through your first community launch. Learn a step-by-step process to start a profitable and fulfilling community business.
A clear roadmap for a calm, fulfilling, and profitable community launch.
Community Launch Roadmap focuses specifically on the pre-launch stages of a community and how to set yourself up for success.
We’ve taken our hands-on experience in helping dozens of online business founders launch community businesses and put it into a self-paced, 12-step process.
It features only the most effective frameworks and learnings to get you up and running fast in a way that feels right to you.
Your Steps to a Successful Community
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Design
Use your own experiences in community and connection to build a unique experience only you could’ve come up with.
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Validate
Our validation process reduces risk and increases your confidence in the success of the community you’re building.
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Launch
Launches don’t have to require sleazy marketing tactics and they don’t have to be a stressful marathon of activities.
This course is for you if…
You’ve never started a course, group coaching, or membership business and aren’t sure where to start. Or…
You already run a successful course or coaching business and want to add community to what you offer.
And community is core to the experience you want to bring to your members and students.
The 12-Week Launch Process
We take through a 12-step journey in lessons and step-by-step actions to take as you prep for your launch.
Each week, you’re invited to commit to one focus as you bring together your community.
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Week 1
Planning & set up
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Week 2
Gather your resources
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Week 3
Draft your business model
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Week 4
Validation & interviews
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Week 5
Design a beta experience
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Week 6
Catch up week!
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Week 7
Start marketing plan
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Week 8
Build your tech stack
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Week 9
Create your landing page
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Week 10
Outreach & email marketing
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Week 11
Catch up week + bonuses
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Week 12
Launch 🚀
The 12-week process is meant to support you in making progress in a sustainable pace. Many of our students choose to launch much faster than 12 weeks. All lessons are available to you right away, so it’s up to you how fast you go through them.
What You’ll Learn
The course lessons are within the 5 pillars of building a community business.
The 12-week journey to launch take you through lessons in all 5 of these topics.
Each lesson comes with a pre-recorded video as well as written materials and exercises in the workbook. As you fill in your workbook, it becomes your launch plan and guide as you bring the community to life.
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The first pillar is about reflecting on how we (a very broad we) got here in the first place and how YOU, the entrepreneur, the community builder, the connector, the friend got here, and what that means about the community you're building.
• Belonging & Connection
• Gathering Your Resources
• Defining Your Values
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This section informs much of the rest of the course. We'll start by learning how to identify who your ideal members are, what they're looking for, and how to find and iterate on a community offer until what you provide is attractive to potential members and feels right to you.
• The 4 Types of Community Businesses
• Your Business Model Story
• Validation
• Member Interviews
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This is where you'll start to put the pieces together of how it'll feel in your community and how you can ensure that you're addressing a diversity of member needs as you determine what programs you'll offer.
• Growth Journey
• Beta Design
• Onboarding
• Engagement
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How can your community business make money while staying true to your values? How is selling community different from selling other products on the internet?
The Sales & Marketing pillar addresses the unique challenges of growing a community business and how it's different from other internet products. You'll build your community funnel and design a marketing experience that takes your members on a journey that is thoughtful and ethical as you invite them in, even if you’re starting with no audience.
• Community Funnel
• Launch Buffet
• Landing Page
• Email Sequence
• Beta Sales
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Finally, our last pillar is all about the internal processes that keep your community running. You'll learn how to choose your community tools, a system to project manage a launch, and craft a roadmap for your first beta launch in 90 days or less.
• Build Your Tech Stack
• Member Flows
• Your 12-week Roadmap
Live Support
Sometimes you’ll have specific questions about the unique community you’re building.
Our monthly group coaching calls are meant to get you unstuck on whatever you’re working on and answer any questions that come up as you implement the course lessons.
All of the questions submitted in advance are answered on the call, no matter how long it takes.
These support sessions usually happen on the fourth Tuesday of each month at noon ET and you’ll have access to them for 6 months.
If you can’t make it live, everything is recorded and annotated. Listening in to others’ questions is also a great way to learn answers to questions you didn’t know you had.
We believe…
Community is about co-creating a new future.
Connection is a skill that we can learn and practice.
We should all start spending more of our online time in private communities instead of on social media platforms.
Founders matter and leadership isn’t interchangeable.
What brings a community together doesn’t have to be a social issue in order for it to have a huge social impact.
Entrepreneurship doesn’t have to be risky.
Connection is valuable and people are willing to pay for it.
If this resonates, we hope you’ll consider joining us!
Join Us
It’s time to launch the community business you’ve been dreaming about.
By the end of this course, you’ll be ready to design, validate, and launch your community business.
Includes:
📝 A 12-step plan to customize to your own community business with 20+ lessons each full of actionable steps to take as you build your community business.
👩🏻💻 6 months of access to monthly support sessions where you can get coaching on your unique launch.
📙 A detailed workbook on Notion or Google Docs to follow along on.
It’s everything you need to go from zero to launch on a community business you’re proud of.
$480
ONE TIME PAYMENT
From our past students…
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“"I don't think I could've brought [GCL] into existence in a way that feels so organized and aligned without the support of this course and community. I can't recommend it highly enough."
Lis Best, Girls Club Collective
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“Tatiana provided a framework that grounded every step and connected every piece of the community building (and growing!) process. Her content and insights are unparalleled in this emergent industry."
Ainsley Brittain, Director of Community at MBS.works
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“The way that Tatiana lays out the content and talks about boundary setting and taking care of yourself and also communicating this as a boundary to your members was very very helpful. And the course content was amazing, I learned so much."
Nivi Achanta, Founder of Soapbox Project
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"I highly recommend this course for community builders who want to avoid the overwhelm and feel supported on their building journey. If you show up and do the work, you will make a lot of progress! Tatiana is THE expert on this and has an incredibly calm and supportive manner which makes it all feel possible."
Sonali Nigam, Founder & Community Builder at Petminded
FAQs
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This is a course that teaches you all you need to validate and launch a community idea in the next 12 weeks. The content focuses not just on blindly following a playbook, but infusing your own values and ideas into a community that makes money and feels good for you to run.
At the end of 90 days, regardless of where you’re starting, you should have a beta version of your community business up and running and a clear plan on how to grow it.
The highlights:
- This course is for you if you’ve never started a course, group coaching program, or membership, or if you have, but haven’t yet built a community for that business.
- The lessons are self-paced so that you can go at your own speed. We’ve had someone launch in 14 days!
- To help you strategize, there are monthly group coaching sessions with me where you get individualized coaching.
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BACB (Build a Community Business) is a course and year-long community experience for building a community business. The course content was originally built for community leaders at all different stages. After running it for 2 years, we saw a need for building more support for those who are just getting started and haven’t yet launched. And that’s how Community Launch Roadmap came about! We’ve taken our learnings from the community and put them into this self-paced and sequenced course as a companion for your first launch.
The BACB community is evolving into a place to go for ongoing support as you enter the growth stage of your community business.
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Community Launch Roadmap is self-paced and doesn’t include an asynchronous place to connect with others.
Our goal with this course is only one: to help you launch a beta of your community business as soon as possible. We wanted to simplify the process of launching and be able to offer it to those who are still exploring at a lower cost than a full ongoing community experience would be.
We include monthly group coaching as an opportunity for you to get your questions answered directly. These sessions are also a contained way to meet and connect with others who are at the same stage and get inspired to work towards your next milestone.
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90 days or less! You can binge the course content in just a couple of days. The time you spend on the recommended reflections and exercises for each lesson is up to you. If you’re planning on launching in 12 weeks and are starting from scratch, I’d recommend at least 5-8 hours per week working on your business.
Note that this is not time just watching videos and doing busy work. All the recommended exercises are meant to help you take action on your business.
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We believe in being very scrappy, especially if you’re just getting started. For a bare-bones beta version of your community business, it’s possible to spend no money by using free tools, templates and doing the work yourself.
Most people spend money on a tool to host live meetings like Zoom and a community platform, which can cost less than $100 for your first month.
In our operations lessons, we share recommendations for each stage and budget.
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Our group coaching support sessions will usually happen on the fourth Tuesday of each month at noon ET.
The calls are meant to get you unstuck on whatever you’re working on and answer any questions that come up as you implement the course lessons. Listening to others’ questions is also a great way to learn answers to questions you didn’t know you had.
You’ll have the opportunity to submit questions in advance. All of the questions submitted in advance are answered on the call, no matter how long it takes.
If there’s time, we also take questions that come up from those who are present live.
If on a given month there are lots of questions, we will add additional session times to address them.
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Your success with the course will depend on your commitment. If this resonates with you and you put in the work, we firmly believe you'll achieve the results you're looking for.
That being said, sometimes things aren't what we expect! If within 14 days of joining the course and watching the first few lessons, you find that it's not for you, email us and we'll refund you.
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You’ll have access to the entire video library as well as updates and additions to the content for as long as you’d like. You’ll also have 6 months of access to our monthly support sessions.
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Email us at hi@businessofcommunity.co.