Small World
A mini magazine for people building businesses that bring people together ♥
A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.
A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.
A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.
A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.
A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.A community doesn't happen next to all the other stuff you have to work on, it becomes the lens that informs how your entire business works. These five pillars guide us in building businesses that grow with connection at the center.
Tatiana 🫶
6 Elements of Friendships in Online Communities
I’ve coached dozens of the most successful community leaders. Many are businesses that have grown every year for a decade. I’ve learned that the key to consistent growth is not complicated funnels, or hiring a marketing person, or dancing on TikTok.
The secret to compounding growth for community businesses is… friendship.
Helping members make and keep new friends in your community is how you reduce your churn rate, increase your referral rate, and turn your existing members into leaders.
I recently read Platonic, a book by Marisa G. Franco about how to make and keep friends. She introduces six elements of starting and deepening lasting friendships: Initiative, Vulnerability, Authenticity, Productive Anger, Generosity, and Affection. These are the same elements we can keep in mind when encouraging friendships within our communities.
Here are ideas on how you can implement these principles to enrich the experience for every member and cultivate a culture of friendship in your online community that ultimately grows and sustains your business.
-
Description text goes here
-
Description text goes here
-
Description text goes here
-
Item description
-
Item description
-
Item description
A Friendship Story
“Our little kid selves would have been friends”
Learn with us
Ideas, stories and strategies for building community businesses. Free resources to help you build your community business.
Let’s build your friendly nook.
Community is built together. So are community businesses.
Building a thriving community business is one of the most rewarding and ambitious ways to grow a business. It asks you to think beyond products and content, and instead create a place where people can learn, contribute, connect, and grow together.
It’s our favorite thing!
We partner with founders to bring together self-reflection, strategy, implementation, operations, and growth, helping every part of the business support the community you're building.